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Rating: 4.9. Number of organizations: 899
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Countries: All
Operating system: Windows, Android, macOS
Group of programs: USU Software
Purpose: Business automation

CRM for gym

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CRM for gym - Program screenshot

More and more people prefer to monitor their health and go to fitness clubs, which contributes to the expansion of this type of business and, accordingly, increased competition, so entrepreneurs tend to use a variety of tools to attract and retain customers, CRM for the gym is quite suitable. Opening a gym with exercise equipment is not enough for successful activity, every detail is important here, starting with repair, design, level of technical equipment, professionalism of the staff and the additional service provided. Only with the right balance of all the nuances can you count on an influx of visitors, but in parallel with these moments, you should maintain internal document management and accounting, pay taxes, monitor the work of staff and plan a budget. The lack of a rational approach to registering new people, issuing season tickets, building a schedule of coaches and allocating rooms, is only a small part of the problems that start-up entrepreneurs face. The option of paper journal entries or simple applications severely limits the potential for data development and analysis. Specialized programs for automation with CRM technologies are able to optimize the performance of tasks, as well as provide functions for the proper promotion of services, informing customers, in fact, focusing business on the needs of visitors. Training load in conjunction with other strength programs is in increasing demand, and the software will provide a complex of opium to unlock potential, while increasing revenues and competitive advantages. A systematic approach will increase the confidence of people and, accordingly, increase the attendance of the gym several times in a short period. The management, in the presence of a high-quality electronic assistant, will establish transparent management and full control over the current state of affairs, with the ability to respond in a timely manner. Such CRM automation systems will put things in order both at the stage of consulting and making appointments for specific programs, as well as in the distribution of working time, monitoring the implementation of tasks.

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Entrepreneurs often spend a lot of time choosing software, because, despite their wide variety, not everyone is able to satisfy all the needs of the company, or they may not be satisfied with other points, such as the complexity of the interface, high cost. Ideally, the application should be able to adapt to the unique features of the business, offer different price categories and remain accessible in the understanding of users of different backgrounds, as Universal Accounting System does. The uniqueness of the platform lies in the flexibility of the interface and the ability to select an individual set of tools for the customer. The software has existed on the information technology market for many years and has managed to undergo changes in order to improve the services provided, based on modern technologies and CRM mechanisms, as fundamental elements of a successful business. The system is suitable for various types of activities, among our clients there are many owners of gyms, gyms, so we have an idea of the expectations and goals of managers. Thanks to our program, you will control the work of each subordinate, monitor the availability of material assets and consumables in order to prevent their downtime or completion at the wrong time. Registration of new visitors, issuance of subscriptions, consulting, acceptance of payment and issuance of checks will be much faster due to the presence of certain algorithms, templates and formulas. Making a schedule and taking into account the personal schedules of trainers, the employment of each gym or the completeness of training groups will now be a matter of a few minutes. Automation will allow you to record the working hours of employees, display reports and calculate wages. The work of the accounting department will also undergo changes, some of the forms will be filled in automatically, based on those already in the database, and the preparation of tax reporting will take place without any complaints. The presence of CRM technologies will contribute to the prompt resolution of emerging issues between departments and divisions, it is enough to use the internal communication module.


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The functionality configured in all parameters allows you to configure an unlimited number of sales funnels, based on the goals of business processes in the gym. Employees will be able to promote the client to purchase a subscription through the use of automatic funnel algorithms, thereby CRM optimizes the sales department. The configuration will collect requests from all integrated sources, including telephony and the website, while their distribution takes place taking into account the current workload, topic and direction of the request. Fixing each stage and interaction with a potential counterparty will help to analyze and think over the subsequent strategy in marketing and business expansion. Electronic cards of the client base will contain not only contacts, but also the entire history of cooperation, calls made, programs completed, and for convenience, you can attach a photo taken during the first visit by means of capturing an image from a laptop or computer camera. Another advantage from the implementation of CRM programs for gyms will be the ability to launch bonus, club incentive systems, discounts. Providing a membership card can be not only a business card and help to quickly record the fact of attending classes, but also provide special privileges when different conditions are met (number of courses, a certain amount accumulated). These cards can be assigned a barcode, and its identification can be carried out using a scanner integrated into the base. Managers or receptionists will be able to easily make a reservation for certain days or classes, a specific coach, just a couple of mouse clicks. The USU program supports various forms of payment acceptance, including bank cards or through the terminal, thereby expanding the benefits for consumers. For all operations, actions, a separate reporting set is formed, including for finance, displaying actual expenses and profits, and analytics and forecasting will take place instantly. The presence of filters and professional tools will help in obtaining statistics for a specific area and department. In the presence of a whole network of fitness clubs, even if they are territorially scattered, a common information network is created for the exchange of up-to-date data, obtaining documentation via the Internet.

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CRM for gym

Business owners or department heads will receive a set of reports according to the configured parameters, this will help assess the current state of affairs, determine further prospects for development, opening new halls. CRM technologies will help maintain order at every stage, control the performance of job duties, using fewer resources. A competent approach to the organization of each process will help to eliminate the shortcomings that have arisen earlier, this also applies to document management. Users, with certain rights, will be able to make changes to the algorithm settings, add samples. To have an idea of how the mechanism for achieving goals will change, we recommend that you read the reviews of real users in the corresponding section of the site.