Rating: 4.9. Number of organizations: 683

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Advertising performance analysis

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  Who is the developer?

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To develop a market economy and provide conditions for the growth of any enterprise, it is necessary to use many performance analysis tools, marketing is one of the most important areas of automation, but only if the analysis of the effectiveness of advertising is carried out on an ongoing basis. Through advertising campaigns, you can convey information about the performance and services of the organization to consumers. The relevance of events related to advertising is directly related to competition in modern business, changes in market conditions, the dynamics of consumer demands, forcing them to adjust the performance in time, introduce new technologies, and add technically complex products.

Entrepreneurs are forced not only to advertise their company but to analyze it in order to understand the target audience and performance indicators. As practice shows, the manual version of the performance analysis does not always meet all the requirements, inaccuracies and calculation problems often arise, therefore, competent businessmen prefer to use modern technologies and automation systems. Performance analysis programs, which are presented in a wide variety on the Internet, make it possible to assess the effectiveness, expediency of ongoing advertising campaigns, the effectiveness of individual methods and means, determining the conditions of the optimal work of the advertising department. Ideally, it is necessary to clearly plan the structure, carry out marketing research and present the final result, which reflects the state of affairs at the very beginning, in the process, and at the end of the project being implemented. Market growth assumes an increase in sales by reaching a larger number of consumers, then it is more rational to spend time and finances to achieve the set goals.

Any business spends a lot of time and effort on the implementation of every day routine tasks, actively working with contextual advertising, which has received special demand on the Internet, and in this case, automation programs help to achieve the required results. Alternatively, of course, you can hire more staff, distribute new responsibilities, but on the one hand, this is a costly option, and on the other hand, it does not exclude the influence of the human error factor in performing performance analysis of the company.

Who is the developer?

Those companies that have chosen to transfer the analysis of the performance of online advertising to automated platforms can make accounting much faster and better, identify problem areas and areas that bring more benefits at lower costs. We suggest you not waste time looking for a suitable performance analysis solution on the Internet, but pay attention to the unique development of our company. We have created a USU Software, which is able to fully satisfy the requests of entrepreneurs of the analysis of advertising activities, create a single information space of collecting, processing data, and helping employees in their daily duties. The software has wide functionality while remaining easy to understand, even to those users who had no previous experience in such applications. The flexible user interface and the ability to customize allow you to establish the necessary procedure and algorithm so that employees can’t violate it, the USU Software monitors compliance with all stages. USU Software configuration of performance analysis itself is represented by three different sections, access to which is limited based on the position held by each employee, and their job responsibilities. This way, marketing department employees won’t be able to see things that are not within their area of authority, for example, reports on the work of the accounting department. At the very beginning, after the implementation of the system for analyzing the effectiveness of advertising, all kinds of directories are filled in, in the block of the same name, this also applies to the list of contractors, employees, products, or services produced. At the same time, each position is filled with the maximum amount of information, significant documentation is attached, and the entire interaction history is stored here. In the future, the program uses the available information for analysis, output statistics, and reporting.

The main work of users takes place in the Modules section, depending on the needs, here you’re able to form and quickly fill out almost any documentary form, print it out. The system helps you not to forget about important matters, calls, and events by reminding the employee of the upcoming event in advance. To find information, the user just needs to enter a few characters in the contextual search string, the finished results are sorted, filtered, grouped according to different parameters. A unified database of customers and services helps in the future to analyze the activities carried out at a qualitative level, without losing sight of important information. Last but not least, the Reports section has numerous tools that will help determine the effectiveness of not only promotional activities but also all actions aimed at business development.

It is enough to select the parameters for comparison, the period and format of displaying on the screen, a few seconds, and the finished result is in front of you. Spreadsheets, graphs, diagrams are sent via the Internet or printed directly from the USU application.

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When starting the program, you can select the language.

Who is the translator?

The advertising department, and not only, involves daily work with a large volume of documents, which takes up a significant part of the time that could be spent on solving more important tasks. Our program helps automate document flow by creating a single database. Templates and samples of documents are stored in the References section, but at any time they can be changed, supplemented. To create a unified corporate style and facilitate the paperwork, each form automatically contains your company logo and details. A variety of reporting helps to evaluate the effectiveness of each department, thanks to the analysis of internal processes, it is possible to determine promising directions in development and those that need to be optimized. To assess the performance of staff, the management only needs to remotely display a report and statistics for a certain period. The software as a constructor can be supplemented, even during operation, in addition to organizing an automated analysis of the effectiveness of Internet advertising, it can establish accounting in other areas, including in the warehouse and accounting. The final version of the USU Software and its settings depending on the customer's requirements, the specifics of the activities being implemented. We do not offer a ready-made solution but create it for you.

The USU Software is very versatile, but at the same time, a simple tool for processing large amounts of data, supporting operations related to the input, exchange, analysis, and output of reports. By means of the application, it’ll become easier to identify weak points in policy, sales promotion, due to the formation of reports, you can easily understand which stage is becoming unprofitable. The system helps analyze advertising expenses, thereby increasing the efficiency of investments, it’ll be easier to identify sites that attract a larger volume of customers.

Thought out to the smallest detail, and the easy-to-understand interface will allow users to quickly master a new tool and begin active operation. If, before the implementation of the software configuration, you kept an electronic database of employees, contractors, or goods, then they can be transferred in a few minutes, while maintaining the internal structure using the import option. An analytical report, various forms of documentation are not only easy to form and fill out, but also print directly from the program menu. The choice of reporting parameters depends on the ultimate goal, you can select the period, criteria, department and almost instantly get the finished result.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Advertising performance analysis