Rating: 4.9. Number of organizations: 635

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Analysis of advertising use

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Analyzing advertisement use is important so that a company can track whether the expenses of advertisement campaigns are consistent with the value the advertisement is providing. Today it is difficult to imagine the work of any successful enterprise, organization, agency without it. No matter what you produce, no matter what services you provide, you won't be able to achieve success without appropriate information analysis. It is impossible to sell what the consumer knows nothing about.

Some companies mistakenly follow the path of use of spontaneous marketing — they invest in advertising without preliminary market analysis when there is free money that can be spent on advertising their products or services. This tactic usually doesn't work. Some company’s managers and workers of marketing department routinely write down the cost of informing consumers about themselves as a loss, and in vain.

It doesn't really matter how big or small your company's budget for advertising is. You can order videos on radio and television, print street-boards, hold promotions with invited celebrities, or you can limit yourself to modest leaflets and brochures. In any case, use analysis is required. Without a clear idea of who your information analysis is designed to, without a return to the form of real sales, advertising only works of the future, and even then it is very conditional. It is not necessary that sales grow later, in this distant future.

To ensure that the use of advertising tools is not unprofitable, but profitable, USU Software has developed software that helps to carry out a competent and professional analysis. The program runs on the Windows operating system with the support of all countries and languages.

Who is the developer?

A software solution from the USU Software team helps evaluate not only the effectiveness of advertising use but also provide the necessary analytical data in order to find the optimal solution — where, how, how much analysis information to place so that the funds spent on this pay off with interest. The analysis system helps to structure the work of the company, to see weak points in the development strategy.

Enterprise employees responsible for posting analysis information is been able to see which tools bring the most value. If advertising on the radio turns out to be the most effective, and the majority of customers come precisely because they have heard it, is it worth investing in advertising modules in the newspaper, which is almost ineffective! The software, without missing a single detail, calculates statistics and provides them in the form of a prepared report. Analysis of the effectiveness and use of advertising support for the organization's work helps to form a permanent advertising budget. The manager should be able to order analysis information campaigns not periodically, as funds become available, but systematically, regularly. It is this approach that can increase returns, replenish the client base, and gain a reputation as a stable and successful organization. Optimization of its own expenses for these purposes gives the company free funds that can be used for other important purposes.

The app from the USU Software also provides the ability to plan — all the costs of these needs, the amount of information support, ways of its implementation can be planned for a short or long period. This makes the use of advertising opportunities more thoughtful, competent, and profitable.

An analysis of the use of advertising can be carried out both in general and for each client since the software forms a single database that contains not only contact information and a complete history of orders of each person who applied for a product or service but also information about the source from which the client learned about You.

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When starting the program, you can select the language.

Who is the translator?

The system from the USU keeps statistics on all partners in the advertising market. It'll display information about where, when, and at what prices information support or advertising services was ordered.

The program will offer you the best proposals for placing information about the company — more profitable in cost, more effective in terms of return.

All the necessary reports, analysis, documents, contracts, acts, and even payment documentation will be generated in automatic mode.

The head of the organization should be able to monitor the use of advertising tools in real-time, and at any stage to conduct interim performance assessments. The advertising use analysis program allows managers and the sales department to organize SMS mailing and sending letters by e-mail. Such mailing list can be massive if you need to inform numerous customers from the existing database, or it can be targeted if the information is intended for a specific person. USU Software ensures close and fast interaction of all departments. Managers will be able to see through which channels the customer learned about the company, marketers will be aware of general customer statistics. The executive and the financiers see if the advertising costs match the profit margins.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Analysis of advertising use