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Rating: 4.9. Number of organizations: 440
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Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Functions of control of marketing

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Quick transition.
What do you want to do now?

If you want to get acquainted with the program, the fastest way is to first watch the full video, and then download the free demo version and work with it yourself. If necessary, request a presentation from technical support or read the instructions.



Functions of control of marketing - Program screenshot

Marketing control functions make it possible to identify competitive sides and negative aspects in the work, as well as making certain adjustments in the marketing control and management functions. There are three main functions in marketing control: control according to annual plans, analysis of profitability and waste, strategic audit. The first type of control over marketing is to identify the actual sales made, with an accurate indicator of profitability, calculating the volume of sales and the share of the organization, and the overall dynamics of market trade. The second function of marketing control is based on monitoring profitability by studying the market and sales channels of goods. The analysis performed between marketing costs and the number of sales volumes makes it possible to identify the effectiveness of marketing services and eliminate cost overruns. The third function of audit control involves comprehensive control and analysis of marketing in the company, in the market, taking into account productivity and sales. In this case, the standard functions of marketing control turn out to be ineffective and quite costly in terms of financial costs, so modern technological processes are the most optimal solution. The automated program USU Software system helps to improve the quality of manufactured products, to assess the market, target, and price segment, to cover all levels and sides of doing business, taking into account the nuances, functions, and shortcomings. You can try the program for control and accounting in marketing right now by going to the site and installing a trial demo version, which is provided for download completely free of charge. Also on the site, you can get acquainted with additional features and functions, and modules. If necessary and if you have any questions, you need to contact our consultants, who not only answer your questions but also help with the selection of the necessary functions and modules.

The program has a modern, smart and beautiful interface, with many functions and capabilities, flexible settings, and the choice of the required language, which help not only to immediately begin to take up official duties but also help to establish and increase the client base, based on the conclusion of contracts with foreign clients. The software is designed for the individuality of each client and adjusts to each. Thus, it is possible to customize everything at your own will and discretion, from choosing a screensaver for your desktop and ending with the development of an individual design. There is also automatic blocking. Protect against unauthorized entry and viewing of personal documents.

The functions of electronic database maintenance make it possible to operate with information and enter data quickly and easily. For example, the automation of entering information into documents or reports allows not wasting time on the functions of manual typing and at the same time entering the only correct information, unlike employees. The import functions allow you to quickly transfer the necessary information from various documents or files, by supporting the program in different formats, such as Microsoft Word or Excel. So, that the employees of the marketing department do not waste time on tying up the necessary data, it is possible to use a quick contextual search, which provides the desired information, upon your request, in just a few minutes.

Marketing control in the USU Software program makes it possible to register an unlimited number of employees, due to a multi-user system. Upon completion of registration, each employee is provided with a personal account and an access key. Each user has the right to view and work only with the information that is available to him, based on his official authority. For each specialist, the table keeps records of sales, write-off of goods from the warehouse based on control over his transactions with distributors. After the completion of transactions and shipping works, the accrual is made to these distributors. There is an application function in which it is possible to make mass and personal mailing, not only of SMS, MMS, e-mail, but also charges. Payments are made in various ways, in cash and non-cash, at the checkout, from payment and bonus cards, from a personal account, or through post-payment terminals or a QIWI wallet.

Who is the developer?

Akulov Nikolay

Expert and chief programmer who participated in the design and development of this software.

Date this page was reviewed:
2024-05-13

The received reports help to rationally solve various issues. For example, financial movements, being under constant control, exclude the possibility of cost overruns. It is possible to obtain data on work with distributors for any period. Determine the activity of employees and the volume of sales, payments, income, etc. Each report, act, or statement generated in the USU Software program can be printed directly from the warehouse.

Control through the monitoring function from surveillance cameras provides full, round-the-clock control over the activities of employees of the marketing department and the entire organization as a whole. Control, accounting, and audit are possible remotely. Due to the function of a mobile application operating from the Internet.

The software for control over marketing and work on the Internet has a large number of functions in the settings, for all modules at its own discretion and convenience, to perform work in a comfortable environment.

Each employee is provided with an individual access code, with an account, to conduct work.


When starting the program, you can select the language.

Who is the translator?

Khoilo Roman

Chief programmer who took part in the translation of this software into different languages.

Choose language

All incoming data and documents are saved automatically, in a common database, so that they cannot be lost and can be quickly found using instant contextual search. The head of the marketing department has a full package of rights for maintaining, filling, managing, correcting, analyzing, and controlling the work of the entire organization. The missing quantity of any product can be easily replenished due to the function of an automatically generated application. The provision of information data to distributors is carried out through mass or individual mailing of SMS, E-mail. The universal marketing development of the USU Software has an affordable cost and does not provide for monthly subscription payments, which saves you money and has access to the Internet.

Multi-user management system, designed for the work of an unlimited number of specialists from the marketing department. The information in the program is constantly updated, providing updated and correct information.

Control through surveillance cameras, provides round-the-clock control and analysis of the management of all functions of the production activity of the organization and employees of the marketing department, providing data to the management over a local network, or the Internet. You can evaluate the quality and the full range of functions and capabilities right now by going to the site and installing a free trial demo version.

The design in the system is developed individually, for each client. Thanks to the automation functions of the control system, it is possible to carry out warehouse accounting quickly and efficiently, especially with the help of high-tech devices.



Order a functions of control of marketing

To buy the program, just call or write to us. Our specialists will agree with you on the appropriate software configuration, prepare a contract and an invoice for payment.



How to buy the program?

Installation and training are done via the Internet
Approximate time required: 1 hour, 20 minutes



Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!




Functions of control of marketing

The absence of monthly subscription fees distinguishes our universal control development from illogical software. Payments to employees are calculated based on the actual hours worked, which are recorded at the checkpoint. The functions of the application provide the possibility of mass or individual mailing of not only messages but also payments. Each distributor is assigned to its own specialist. The data in the program is constantly updated, thus it is possible to avoid confusion and misunderstanding.

Backup copying makes it possible to save documents and data in full unchanged form for many years. The scheduling functions help employees not to forget about the scheduled tasks and appointments.

All income and expenses are automatically recorded, providing updated data on all indicators that can be compared with previous information. A free demo version installed allows independently analyzing the quality of maintaining, accounting, and working on the Internet.