Rating: 4.9. Number of organizations: 57

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Ad management system

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  Who is the developer?

Program screenshot

Today, the process of selling goods and services, as well as the distribution of manufactured products without using online selling tools simply cannot bring sufficient profit, the Internet is becoming the space that should be always used to promote businesses, the main thing is that the ad management system is established correctly. It is very unreasonable to abandon the use of such a good selling space as the Internet, almost all people use this informational space every day for work and entertainment, which means that you can convey information to consumers much more efficiently than an ad in print media, on billboards. On almost every site you can find banners and links, videos, the purpose of which is to inform a person about the products or services of a particular company. It is here that the largest percentage of the audience is located, the main thing is to use competent and effective tools for managing marketing strategies.

It is not enough just to think over an ad space, you need to choose a suitable site, a site whose visitors are suitable for the target segment of your organization. This makes no sense to talk about women's cosmetics on fishing sites, which are mostly populated by a male audience. And in order to select a suitable, effective ad campaign, it is necessary to analyze the current state of affairs in the organization, compare it with competitors, on an ongoing basis study the state of affairs in the market, and understand the needs of customers. All this requires processing large amounts of information on a daily basis, which is beyond the power of even a staff of specialists; situations with data loss or errors inevitably arise. But there is a way to help employees of the marketing department and facilitate their work, using the advances in information technology — computer systems designed to automate the internal processes associated with ads and their management.

Who is the developer?

Software configurations specializing in marketing campaign management are able to support the placement, maintenance, accounting of blocks, simplifying all processes. Despite the fact that many proposals for the automation of ad services are presented on the Internet, it is necessary to understand that the site's ad management system should maximally adapt to the specifics of the organization, and therefore have a flexible interface. Understanding this and other needs of companies, our team of specialists in the field of automation of various fields of activity was able to create a unique product. The ad management program is able to provide a full cycle of ad production and organize all stages of the project. It takes over the management of any processes, making them transparent, which is very important for the management and owners of the enterprise.

The functionality of the system platform allows users to control each stage, simplify the introduction, processing, and storage of information, and automate almost the entire document flow. In the system, you can keep track of the production and placement of ad materials, dividing them by various channels, tracking the expenses incurred and profit. Our development is built modules, and the multi-user architecture is easily superimposed on the existing infrastructure in the organization. The flexibility of the options makes it possible, at the right time, to make adjustments to the already established production processes and the organization of marketing events. The ad management application saves employees' time by automating most of the routine tasks, and the freed-up resources can be used to solve various issues that require special knowledge. USU Software has an easy-to-use and comfortable-to-use interface, which won’t be difficult to master even for users without any computer-related skills, or anything alike.

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When starting the program, you can select the language.

Who is the translator?

The system helps to achieve the set results only in the case of active operation of all functions, auxiliary tools, and with automated drawing up of plans and forecasts. In order to increase ad efficiency on various websites, you need to constantly keep track of all of your ads, track their effectiveness by means of various reporting tools. Only with a well-organized ad management system can the company's profitability be increased. The application can control the costs of placing ad units and banners for each site, displaying ready-made reports on the screen of the users responsible for this question. Marketing activities begin to bear the planned results in the form of increased sales since they will take place only after careful analysis and determination of the target audience. To the management, in order to check the results of the projects being implemented, it is enough to display information in the form of reports, each of which will display detailed information on the processes, the degree of their completion, and other parameters. The choice of the form for displaying reports depends on the ultimate goal, a classic table is suitable for a general summary, but sometimes a more visual comparison of several indicators or periods is required, then it is better to opt for a graph or chart. Finished reports can be stored in the database, displayed at meetings, or printed.

The References section in the USU Software contains not only lists of the company’s employees and clients, but also samples of documents that are encountered in the preparation and implementation of ad campaigns. The company logo and details appear on all documents automatically, facilitating the design, and creating a single corporate style. Our program also keeps statistics on the effectiveness of each type of ad, processing the available information in a program. Competent maintenance of the site's ad management system and a rational approach to spending increase the quality characteristics. The system combines a whole range of functions that helps to automate the management of the ad business. But in order to experience the effectiveness and simplicity of the platform options, we thought about the possibility to download a demo version intended for trial purposes. In addition to basic functions, our specialists can add new ones to the system, for example, integrate with the company's website, the final version of the system depends on your wishes and needs of the organization. It is the adjusted configuration that becomes the key to development and successful growth in the competitive market. We also suggest that you familiarize yourself with the presentation and reviews of our clients in order to understand how the program suits you!

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Ad management system