Rating: 4.9. Number of organizations: 706

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Operational management of marketing

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Operational marketing management is becoming more and more relevant against the background of the increasing importance of advertising and increasing competition. Due to frequent market changes, operational planning is necessary. For clear and quick decisions, not only the courage of a manager is needed, but also an optimized management system that will allow you to extract any necessary information and see the picture of what is happening as a whole.

Marketing is an area of activity that requires keeping up with the times. Operational automated management proves to be an advantageous advantage over competitors and allows rationalizing advertising activities, as well as introducing marketing accounting. Processes outside your control will be streamlined and begin to work exclusively for you.

There are many advantages in operational management from the developers of the USU Software system: you can establish communication with the client, archive all the necessary information, increase the motivation of employees and carefully, and most importantly, it is feasible to plan the practical and financial activities of the organization.

To maintain feedback and targeting in marketing, the operational control system creates a customer base. After each incoming call, it is updated, remaining relevant at any time. The well-established system of communication with the PBX allows finding out additional data about the client and taking them into account when communicating with him or drawing up a portrait of the target audience.

It is possible to manage each client separately. The system allows attaching an unlimited number of files to each order, which provides a quick search for information if necessary. The customer management service notes not only the planned but also the completed work on the order, as well as the employee leading this work.

Who is the developer?

The latter helps in the correct assessment of the work of each employee and the preparation of an individual salary. This increases employee motivation and reduces the time required to monitor personnel.

Operational marketing management implies the availability of a well-functioning organization budget. The financial management program monitors the status of accounts and cash registers, payments made, and much more. Knowing for sure where most of the budget goes and having a map of all financial movements in hand, you can plan a really working budget for a long time. The operational management program from the developers of the USU Software system allows linking the disparate activities of departments into a well-coordinated mechanism. Moreover, it analyzes the services provided and identifies those that are in the greatest demand.

The planner allows drawing up a long-time action plan ahead, setting the delivery of urgent reports and important order dates, entering a backup schedule, and also organizing any other important events. Operational marketing is effective when all the necessary resources are already prepared in advance.

It is quite easy to switch to operational marketing management, it does not take much time. The manual entry function and the ability to import data will allow quick and convenient changeovers. The service weighs quite a bit, although the program has really impressive functionality. It is easy to learn, has a user-friendly and intuitive interface, and provides many beautiful templates to make your work even more enjoyable!

First of all, there is a formation of a regularly updated client base, which is especially important for advertising and marketing. Each client can be maintained separately, attaching as many files with any content (JPG, PSD, CRD, etc.), which is especially useful in the creative field.

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When starting the program, you can select the language.

Who is the translator?

The motivation of employees is actually within the competence of management accounting: information on the status of work gives a clear picture of the employee's activities, in accordance with which an individual salary can be assigned. Operational management allows displaying marketing performance statistics and enters marketing management accounting.

The program provides complete reporting on the state of warehouses, placement, availability, operation, and expense. It is possible to enter the required minimum for each product or material, upon reaching which the program notify about the need for purchases.

All financial movements of the company are stored in the database: reporting on accounts and cash desks, full control over money transfers, a report on the payment of salaries, and the presence of debts. The program allows drawing up a functioning year budget. Operational planning allows setting all the necessary actions schedule, which significantly increases the efficiency of the organization.

Backup archives all the entered data, you do not need to break away from work to save. A company with an automated control system will reach its previously set goals faster. If you have any doubts, you can check out the demo version of the service.

The automated control generates any statements and forms. It is possible to automatically calculate the cost of order management to the previously entered price list - with all discounts and markups.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Operational management of marketing