Rating: 4.9. Number of organizations: 323

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Organization of work of an advertising agency

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  Who is the developer?

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Organization of an advertising agency work is a delicate task. The fate of the business depends on how correctly this is done. We live in a world in which there is a lot of advertising, and there are very different agencies - from large full cycle to small intermediary firms that do not produce anything themselves, but only place orders with third-party contractors.

As a result, there is no shortage of proposals for the provision of advertising services. In conditions where competition is high, for a medium or small agency, the problem of survival in the market is most acute. However, large enterprises can go through difficult times.

A full-fledged organization and practice of an advertising agency help to maintain and improve its position in the market admit standing out among competitors, regardless of how large the company is, how many people work in it, what development plans it sets itself.

Those looking for the services of an advertising agency have become much more discerning over the past decades. Everyone is looking for not only the optimal cost, but also the high quality of services, and the agency has to either meet high requirements or leave the market ingloriously.

In such conditions, it is the organization of activities that comes out on top. Each department of the advertising agency must work in strict accordance with the development plan. Managers bear serious responsibility for interacting with clients and attracting new partners. Designers, layout designers, directors must do their work with high quality so that the quality of the service fully satisfies the customer.

Who is the developer?

But the collective, even very friendly and aimed at success, is just people. People tend to make mistakes and forget something important. This is how profitable negotiations and contracts ‘break down’, solid customers, on whom the organization has high expectations, refuse to cooperate. Practice shows that about a tenth of the agency's potential profit turns out to be lost precisely because annoying misunderstandings, shortcomings arose in the work, and it was not possible to achieve a clear and delicate interaction with the advertiser.

The larger the advertising agency, the more difficult the task of proper organization and control of its work activities in practice seems to be. Several offices, a large number of employees, attracting freelancers to projects, our production facilities and warehouses - absolutely everything must be kept under vigilant control, otherwise, failures cannot be avoided.

Some executives choose for themselves the practice, which was formed at the beginning of the 2000s - to hold regular planning meetings and meetings, discuss problematic issues, introduce a system of fines and punishments for employees, and set tough plans for sales departments. In such agencies, there is usually no work organization. There are staff turnover, rush jobs, and emergencies, but there is no competent structured organization. Unfortunately, such advertising agencies will close sooner or later, unable to compete with companies in which work is subject to strict and well-tuned algorithms.

To organize everything correctly, to establish effective and profitable work activities, you need a systematic approach. This is what the USU Software system offers. Its specialists have developed software that will allow an advertising agency not only to survive in a tough competition but also to become successful.

The system of organization of work and practice of an advertising agency takes into account the work of each department and each employee to the smallest detail. It helps you build a customer base, plan activities, and mark completed tasks. Not a single business becomes secondary, and responsible workers do not forget about anything. Designers and programmers, directors, copywriters receive well-written technical specifications with all the necessary attachments. This helps them complete the work efficiently and quickly.

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When starting the program, you can select the language.

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The program shows the production workers the availability of materials and resources to fulfill the order, and also keeps records of the finished product and all its further movements, including delivery to the client.

In practice, financiers and auditors benefit greatly - for the accounting department, all movements of funds through the accounts - expenses, income, customers' payment arrears - become obvious. The head of an advertising agency sees the overall picture of the work - both for each department and each employee.

The work organization and practice program helps you build a complete and detailed client database. It includes contact information, as well as a complete history of requests and orders. The manager sees which services are most in-demand by a particular client. Proposals can be made individually, and this is especially appreciated in the advertising business. Any employee is able to effectively plan their time, setting marks not only on what they have already done but also on what they have yet to accomplish. The practice of calculating the cost of work and advertising agency services includes process automation. The software independently calculates the cost of the project according to the organization's price lists loaded into the information space. The system eliminates errors in the document flow, since contracts, forms, acts, and payment documentation generated automatically. The manager sees in real-time the organization of work of each department and each employee, his personal efficiency, and the company's usefulness.

In practice, the interaction of participants in the advertising cycle becomes more operational, since all processes are reflected in one program space. The transmission of data accurate, error-free. The program of the organization from the USU Software help to form a mass SMS distribution to subscribers of the client base. If necessary, you can carry out individual address distribution of both messages and letters to e-mail.

At the end of the reporting period, the software generates a detailed report on the work of employees, on the movement of funds, as well as on which services in practice were in demand more. This helps you to correctly plan further activities. It easier for the agency to understand to what extent its performance of work expenses are justified by the result. If the costs are not optimized, statistics help you make a new strategy and go the other way.

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Organization of work of an advertising agency