Rating: 4.9. Number of organizations: 747

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Automation of marketing

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  Who is the developer?

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The work of the marketing team is significantly different now than it was ever before, this is a result of the development of automation technologies, the appearance of new requirements for marketing, including use of the Internet, so marketing automation is becoming a very relevant topic. Nowadays marketing departments need to take into account many various nuances, find an approach for both online, and offline marketing, be able to analyze different marketing information, create targeted, individualized marketing methods, since in general standard marketing does not bring wanted results without automation systems.

Modern workers in the marketing business have to master the online marketing space, Internet services, this is complicated by the constant growth of the volume of information, the number of channels, sites, and general content. All this led to the need for specialists to master skills, and the work became not only a creative platform, when it was necessary to come up with a new conceptual move in order to interest potential consumers, but also to implement new technical strategies for introducing a marketing automation service. The use of modern programs for accounting and running a marketing business, in addition to the obvious advantages in helping employees, allows for comprehensive analysis of ongoing activities, in fact, replacing the complex, routine processes of determining the profitability and effectiveness of each stage of marketing.

The owners of companies in the marketing field often face difficulties in attracting customers, and the growth of competition forces them to look for new technologies and ways of productive interaction. To ensure the required level of sales of goods and services, it is important to keep up with the times, which means collecting more information about consumers in order to offer exactly what is more likely to convince them to perform a purchase. It is practically impossible for a regular person to cope with increased responsibilities, therefore platforms and services for switching to automatic mode allow this issue to be resolved much faster, the main thing is to choose the optimal program that fits the stated requirements.

Who is the developer?

The search for marketing automation platforms on the Internet must be carried out with taking into account its specialization, simple accounting systems won’t be able to fully satisfy the needs of the organization. Modern systems are able not only to process large data amounts in an instant, but provide employees with effective tools for interacting with customers, and marketing on the Internet involves the use of technologies that have the properties of constantly evolving, including social media, the growth of channels, content leads to the creation of separate services for this field of activity. If your company is more specialized in selling small lots to individuals, then it is important to offer it for personal needs, but taking into account the contingent, their financial capabilities. For those who have directed their resources to implement large projects for another business, so to speak business to business, then a different approach and, accordingly, service is required, focus on creating business proposals in the context of the client's sphere of activity and budget.

Accordingly, a marketing accounting automation application should be able to scale to various business sizes, flexible, but at the same time understandable, without any terms and complex constructions. We, in turn, offer practical entrepreneurs not to waste precious time searching for suitable platforms on the Internet, but to study the advantages of our development — USU Software. The USU Software has wide functionality and a user-friendly interface, which simplifies many routine operations, and establishes remote control of processes. Marketing employees will appreciate the ability to outsource some of their tasks to a software service and focus on more meaningful actions. The application has the necessary tools to automate various marketing in the shortest possible time and bring it to a new level.

By integrating all sources of information, creating a unified directory of customers, the level of security and protection of internal data is increased, thereby opening up new prospects, increasing both overall efficiency and specific actions, including the Internet space. The daily use of the functionality of the USU Software platform allows determining the needs of leads on the basis of the analysis, so employees will receive important information for the implementation of the warm-up method. This is of particular importance in a business environment when the project implementation cycle can be up to six months. Our development will help reduce the cost of marketing research and processes through marketing automation. The transition to a new format of doing business does not imply dismissal of staff but will help them work more efficiently and bring more benefits. This includes the optimization of online marketing, collection of information on clients, getting a timely response to customer’s actions. Using the functions of the USU Software, it’ll become easier to display audience segments and analyze communication channels. You won’t need a lot of time to train staff to work in the new service, as our specialists will conduct a short training course, which is quite enough to master the basic tools. After a few days of active operation, you will be able to evaluate the first results associated with the automation of Internet marketing. The program options create the conditions under which the efforts are centralized, the disparate instruments are consolidated through their integration. Managers should be able to concentrate their efforts on generating and processing leads, creating a campaign in one single service.

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The main advantages of our software configuration also include the ability to receive results in real-time, which means that you can make decisions at the current moment. And if earlier there could be no talk of deep analytic, and detailed reports, since everything was based on guesses, assumptions, here the experience of a specialist rather worked, now it is not only real but also easy to do. Before the transition to a marketing automation service, customer preferences could only be guessed, but now it will become a reasonable decision, a consequence of processing a large reservoir of data using customized algorithms. The functionality available in the USU Software is able to quickly adapt to the necessary business processes and requirements, regardless of the direction, in any case, the expected results are achieved. But before we start developing a program for you, we analyze internal processes, draw up a technical assignment, coordinate the project with specialists who work in a new format. And already on the basis of the information received, a product for specialized marketing automation is being implemented, with a set of effective tools. Both during creation and in the moments of interaction with the platform, you can count on quality support from our company, both technical and informational.

Implementation of the software configuration of the USU Software significantly increases the efficiency indicators for the processes when compared with the manual option. Workers appreciate the ability to auto-switch most of the tasks they have to perform over and over again. Using the full potential of the application, it is easier to understand the needs of clients and make relevant offers. The accounting system improves the parameters of the overall customer experience, with a focus on the needs of a specific business area.

Internet marketing automation will help to manage promotions, data sources, coordinate company activities. The software service will help keep records of statistics, keeping the entire history of interaction with customers, making it easier for managers. For each customer, an individual profile is formed, containing not only information but also documents, images, facilitating further search. The introduction of modern technologies will help to avoid the influence of the human factor, which was reflected in shortcomings and mistakes. What was previously impossible to implement in manual mode will become a reality, opening up new horizons for business development, including on the Internet. This marketing automation platform helps to reduce the workload by ensuring that all departments of the company are productive. The presence of service for automating marketing tools makes it possible to establish control of the entire business, making the processes transparent, so the actions of employees can be monitored from a distance. Our development allows the marketing department to quickly analyze the needs of the marketing sphere, taking into account the previously obtained data.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Automation of marketing