Rating: 4.9. Number of organizations: 304

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Accounting for advertising placement

Quick transition.
What do you want to do now?

If you want to get acquainted with the program, the fastest way is to first watch the full video, and then download the free demo version and work with it yourself. If necessary, request a presentation from technical support or read the instructions.

• 
  Contact us here
• 
  How to buy the program?
• 
  View a screenshot of the program
• 
  Watch a video about the program
• 
  Download demo version
• 
  Compare configurations of the program
• 
  Calculate the cost of software
• 
  Calculate the cost of the cloud if you need a cloud server
• 
  Who is the developer?

Program screenshot

Accounting for advertising placement is important for businesses and organizations of all kinds. Today, not a single company can perform well without informing consumers about their products and services. Factories and factories, trading companies, retail chains, and agencies need to properly advertise their capabilities. But advertising is not a free pleasure. The leaders allocate a certain budget for it. Regardless of whether it is large or modest, spending on the placement of information materials requires an indispensable and high-quality accounting.

Of course, there are also managers who occasionally allocate funds for advertising, as soon as the enterprise has free money. But such advertising forays usually fail. In order for the consumer to know about the product or services so that they have the opportunity to apply for them as needed, the advertising support must be constant, stable within the framework of the available budget, even if it is very small.

It is a mistake to think that advertising is always an unprofitable necessity. Correct accounting of its placement shows how to organize this process. It is important that every penny invested in the promotion of a product, brand, service brings at least some kind of profit. Taking into account the placement is really important not only for the list of media or advertising agencies that were the executors of the information order, but also the assessment of the effectiveness of each executor, each type of advertising. It is more profitable for some to print outdoor advertising products and distribute brochures and leaflets. For others, radio or television commercials are more profitable. In each case, attention should be paid to the possible profit from the information campaign.

The USU Software team has developed special software that will help not only control the processes of advertising placement and expenses for it but also provide professional statistics and analysis. It works on the basis of the Windows operating system with support for all countries and languages.

Who is the developer?

Accounting software will show whether you are effectively solving the issue of advertising, whether you are spending the budget allocated for this wisely, whether your information campaign is profitable. The software compares the conditions and offers of different contractors and shows the most beneficial for your organization according to the established requirements and criteria. As a result, it’ll be quite obvious to the marketer and director how and where to organize the placement of advertising materials in order to maximize the benefit.

If the company does not have a certain budget, then the accounting system helps to form it. It’ll show how much you actually spent on these needs, what part of the expenses paid off, what types of advertising worked best. For the future, it’ll be possible to include in the budget only the costs of efficiently working tools, eliminating all unnecessary financial expenses.

Accounting software from USU will help in planning an advertising campaign, distribute the total volume by stages, and allow you to set milestones. After each expiration, the manager and marketer will see detailed, automatically generated reports, which are important for thoughtful and correct business management.

The system from USU forms a single database of all business partners who are engaged in the production and placement of the company's advertising. It’ll contain up-to-date contact information, the entire history of interaction with each of the performers, as well as a comparative analysis of prices.

Download demo version

When starting the program, you can select the language.

Who is the translator?

The program forms a reliable customer base, which can include information about the source from which the customer learned about the company. The statistics of the most promising sources are kept automatically. In a short time, it’ll become obvious where your target audience is located —at radios, on the Internet, or somewhere else. Expenses for unprofitable advertisement placements can be significantly reduced.

The accounting program monitors the spending of the advertising budget, shows the balances, determines whether the actual expenses correspond to the planned ones. The software is able to calculate the cost of your advertising order from the data on the prices of the performers entered into it. All the necessary documentation is generated automatically — contracts, acts, invoices, and payment documents.

The executive and the marketer will be able to see the performance of the ad placement in real-time at any time. An accounting system enables customer service specialists to organize mass or individual distribution of information via SMS or e-mail. This is another tool that allows you to advertise your services and products, promotions, and special offers.

The software from the USU Software development team facilitates more efficient interaction between different divisions and departments of the organization. Different employees will be able to communicate within a single information space, upload files of any format to the system and exchange them. This will help speed up production processes and eliminate the likelihood of errors and inaccuracies when working with partners and customers.

Order an accounting for advertising placement

Buy a ready-made program

Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Accounting for advertising placement