Rating: 4.9. Number of organizations: 775

Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Functions of system of marketing

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Enterprises of any profile strive to increase profits from their activities, but this is possible only if all the functions of the marketing system are implemented in full. The sales indicators and the number of regular customers depend on how the marketing promoting goods mechanism is built, this department must work effectively, responds to all functions. Marketing activity implies a large expenditure of finance, material, labor resources, so it is worth considering the issue of organizing promotion carefully. There are many tools and channels for the work of marketing system now. Every year their number is growing, which carries a large amount of information, which is practically impossible to process with human resources, it is necessary to apply new technologies. The development of information technologies and the emergence of the automation of marketing services system make it possible to create comfortable conditions for specialists, helping to bring each stage and function to a single standard. Our company specializes in software various business areas development, including marketing. We do not offer a ready-made solution but create it based on the needs of the company, customer, individual characteristics, and scale. The ability to create any configuration is carried out due to the flexibility of the interface functions, which distinguishes our USU Software system from other similar platforms.

The USU Software application supports all the functions that are performed in marketing, automating internal processes, and greatly facilitating the daily work of specialists. Users conduct analytics on the internal and external environment in the company. Electronic forms, algorithms help in researching the state at a certain moment, display statistics and dynamics in a convenient format on the screen. Through the analytical functions, it is easier to study the behavioral aspect of suppliers and consumers, competitors, the structure of the organization, and products. The market can be analyzed for the possibility of achieving commercial success with minimal cost and effort. It is possible to customize the algorithms in the system by specific needs, but if necessary, they can be adjusted, which makes the software configuration indispensable. Employees of the marketing service also able to participate in the production of new positions or the development of a new concept of services, identifying the prospects of these activities, and calculating the parameters of profitability. Thanks to various reports, the optimal amount of material and technical equipment is calculated, sufficient to manage the competitiveness criteria of finished goods. The USU Software platform adjusts the production functions of marketing, making it more flexible, corresponding to technical and economic indicators.

Who is the developer?

Sales issues also come under the authority of an automated system, creating the sale of products conditions so that there is always the required volume in warehouses, without creating a situation of shortage or freezing of assets. Users, using the application options, able to draw up a sales promotion scheme based on demand forecasts, adopted pricing, and product policy. Software algorithms output any data in the required format, and what took people half of their working time take several minutes. The well-established promoting products mechanism admits the company to understand the necessary storage conditions, time, demand, and quality characteristics expected by consumers. The USU Software system also leads to a unified standard of the management functions of the marketing system, shaping the planned activities of the company, supporting the adopted strategy. Management, in turn, using the advantages of the system, able to minimize the number of risks and focus resources on areas that lead to the development of production. The system configuration provides access to up-to-date data, which means that you may always respond in time to emerging problems. Access to information can be limited, the owner of an account with the ‘main’ role sets a framework for each user based on their job responsibilities. If during the operation of the system you no longer have enough of the available functionality, then by contacting our specialists you may expand it, add new modules, integrate with the equipment, the company's website. Thus, if you purchased the program at the very beginning of your business development, being a small marketing company, the active use of the advantages of our development lead to expansion and already having entered a new stage, you can increase the power and capabilities of the electronic platform.

The use of information technology in the field of marketing help to competently segment the database and make personalized offers to clients, which increases the conversion of any project. The most important thing is that it is enough to adjust the formulas and algorithms once, and the system always performs the above and other functions. Filling out documentary forms in automatic mode saves them from the influence of the human factor, which often manifested itself when it was necessary to work with a large amount of information. Transparent control of user actions relieves marketing management from the need to constantly check the work. At any time, you can display statistics on the performance of specialists to identify the most productive and reward them. The USU Software system creates comfortable conditions for the interaction of the marketing department with other divisions of the organization. The internal form for communication allows quickly exchanging messages, the management able to give new tasks. The system has a section for generating a mailing list and sending it through various communication channels, including SMS, e-mail, Viber. The customer base for mailing can be divided into categories, gender, place of residence, age, which allows making a more individual message. The result of this approach is growth conversion rates and profitability. So that you can evaluate the functions of the system before purchasing a license, we have created a free demo version!

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When starting the program, you can select the language.

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The system configuration of the USU Software increase the quality of solving marketing problems, reducing the time for performing routine operations, mastering new options that could not be implemented manually. Electronic tools help in managing marketing campaigns, creating a plan and project, conducting multi-channel and operational communication, and monitoring the progress of processes. Evaluation of performance indicators of the marketing system, internal components, adopted strategies, which measure the satisfaction of consumers of goods or services. The system not only organizes the workflow but also creates conditions for the safe storage and safety of all databases in case of problems with computers.

Marketing staff effectively manage resources, available assets, schedule events, and plan projects. Management and marketing reporting is generated in a separate module of the system, according to the parameters and criteria that need to be analyzed. The system improves marketing processes, making them more rational and optimized, even beginners can easily enter the current project. Specialists are able not only to use the channels available in the settings to attract new customers but also to implement new methods. The system has a wide range of functions, which makes it possible to automate various aspects of marketing activities. Due to the availability of advanced analytics tools, it becomes easier to track the return on investment in business development. Customer support is organized at a high level, in the shortest possible time, you can get technical or informational assistance. The system has the necessary functions to analyze the effectiveness of employees, increasing motivation, and identifying problem points. The rights of access to information and functions of users are divided depending on the duties performed and the position held.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Functions of system of marketing