Rating: 4.9. Number of organizations: 128

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Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Control process in marketing

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  Who is the developer?

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The control process in marketing ensures the solution of tasks for the timely and high-quality implementation of planned strategic indicators, identifying deviations, and making effective management decisions. Implementation of control is the final process in marketing management and opens the beginning of marketing planning activities. There are four types of control in marketing: over annual plans, over profitability, efficiency, and strategic control. In addition, various objects can be under control, in accordance with this, the processes are divided into types, control of the organization, marketing departments, and external control. To carry out one or another management process in a company, a correct and effective organization of the management structure itself, and not only marketing is necessary.

The quality and timeliness of the implementation of work processes in marketing directly depend on the degree of efficiency of the company's management, therefore, first, an effective management structure should function at the enterprise. In modern times, it is almost impossible to achieve effective results in organizing a particular work process. The problem is not the lack of any skills or knowledge, but the laboriousness of the process, a rapidly changing market, and a high level of competition, due to the impact of these factors, many companies are trying to start work as quickly as possible, without paying due attention to the internal organization of work and financial activities. As practice shows, such a workflow negatively affects the efficiency of activities due to the chaotic nature of operations, lack of control over the performance of work tasks, and a complete lack of systematical in the implementation of work processes.

Who is the developer?

Nowadays, many problems can be solved using one single method — the introduction of automation. The use of automated systems will allow you to regulate and improve the processes for performing work tasks, including marketing control. The USU Software is a system for automating business processes, aimed at optimizing the working activities of any enterprise. USU Software has no analogs and can be used in any company, including advertising agencies. The system has special flexibility in functionality, which allows you to change or supplement the optional settings according to the needs and wishes of the customer. All factors are determined when developing software. The implementation of the program is carried out in a short period, while there is no need to suspend activities or additional investments.

The functionality of the software allows you to carry out various work processes: organization and implementation of financial activities, management of an advertising agency, control in marketing, marketing management, planning, forecasting, document flow, database maintenance, calculations and calculations, warehouse operations, financial and statistical analysis, audit control, etc. USU Software — launch the success of your company's process with us! The software is easy and convenient to use, the menu is simple and easy to understand and use. The use of the system will not cause difficulties for employees to use, even for those who do not have technical skills.

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Who is the translator?

Organization and implementation of financial activities, accounting operations, control and regulation of expenses, tracking the growth of the company's income, drawing up reports, etc. Organization of an effective management structure with the formation of a quality control system overall work processes and their implementation. Optimization of warehousing is carried out by regulating accounting and management processes at storage sites, taking inventory, and using bar codes. The ability to analyze warehousing will allow an objective assessment of the work and efficiency of warehousing.

In the program, you can track the level of stocks and materials, finished advertising products, which will allow you to quickly replenish the necessary units and not interrupt the functioning of the company. Implementation of planning and forecasting, both in marketing and in the general activities of the enterprise. Monitoring the implementation of the adopted marketing plans, determining the most effective methods in marketing for effective advertising promotion.

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If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Control process in marketing