Rating: 4.9. Number of organizations: 203

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Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Planning and control in marketing

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Planning and control in marketing are some of the most significant and basic processes in the development, launch, and tracking of an advertising campaign. The planning and control processes must be carried out on the basis of reasonable and correct statistical indicators that are obtained in the course of marketing research. The complexity of the planning and control processes is quite high, not every advertising agency performs these tasks. Unfortunately, many managers bypass strategic planning. There are almost always problems with the level of control in any enterprise. The problem lies in the absence of an effective management system in which the planning and control processes are carried out in a timely manner and are based on the correct parameters. Marketing and the use of any promotion method are the driving force behind any advertising campaign. Marketing tasks include the impact on the target market, which ensures the success of a particular advertising campaign. Given the importance of marketing, it is necessary to understand how important it is to properly plan and conduct control processes in marketing. In modern times, there are many ways to facilitate the work of companies in various industries, and advertising agencies are no exception. One of these methods is the implementation and use of automated programs that are able to regulate and improve work processes and optimize all activities of the enterprise. The use of an automation program will allow you to carry out not only planning and control tasks in marketing, but also to perform other work tasks, for example, accounting, document flow, etc.

USU Software system is an innovative program designed to automate business processes and optimize the work of any marketing company. Regardless of the type and industry of activity, the USU Software can be used in any company, including advertising. The software has a special and unique property in its functionality - flexibility, thanks to which you can change or supplement the settings in the system according to the needs of the client. Thus, during the development of the system, the needs, wishes, and peculiarities of the work of the advertising agency are determined, thereby ensuring the development of a program that functions effectively and brings the expected result. The implementation and installation of the USU Software are carried out in a short period of time, while there is no need to disrupt or suspend the current work, as well as the need for additional costs, for example, for the purchase of any equipment.

With the help of the USU Software, you can perform various operations, regardless of the complexity and type of processes. Thus, using the software, you can keep records, manage an advertising agency, exercise control over work activities, manage marketing, carry out planning processes, forecast, form a budget, carry out workflow, create a database, etc.

Who is the developer?

USU Software marketing system - plan your success with us!

The possibility of using the system is available to every employee, regardless of his technical skills. The program has special features, for example, the ability to customize language settings and carry out activities using multiple languages, optimization of financial and management accounting, automation of accounting operations, reporting generation, settlements, and calculations, settlements with suppliers, account control, etc. The organization of an effective structure for enterprise management allows using all the necessary control methods over the conduct of each work operation. Tracking the actions of employees allows keeping a record of errors, in which you can also analyze the work of each employee. Warehousing in the USU Software ensures the timeliness of warehouse operations for accounting, control, and management, the implementation of an inventory check, and analysis of the warehouse.

At the storage sites, you can also track the level of the balance of stocks and materials, finished products, in addition, it is possible to use a bar-coding method to facilitate accounting and improve the quality of control of the availability and movement of material and commodity values.

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When starting the program, you can select the language.

Who is the translator?

Conducting planning processes by any method. In the USU Software, you can carry out planning of any kind (strategic planning and planning in marketing), in addition, the system is equipped with additional options for forecasting and budgeting planning, which will allow you to create effective plans for both marketing and optimization of the enterprise's work activities.

Keeping statistics and conducting statistical analysis with a combination of determining the most effective marketing methods contribute to the effective launch and operation of advertising campaigns.

Using the CRM function, you can create a database in which it is possible to store, process, and transfer an unlimited amount of information, while this aspect does not affect the speed of the system.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Planning and control in marketing