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Group of programs: Business automation

Software USU

Personnel management in an advertising agency

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Personnel management in an advertising agency is often fraught with several difficulties. The notion that a small agency causes fewer manager problems is fundamentally wrong. Both a large advertising production and a small intermediary company, which employs at most 3-5 people, are faced with the same problems of personnel management. Naturally, there are more such difficulties in a large company.

For the team to work effectively, management and control must be constant. The responsibilities and authorities of each employee must be distributed competently and reasonably. The personnel structure itself can be different, it depends on the size of the company, the range of services and goods it produces, on the personal involvement of the head in the advertising agency process.

Both large and small agencies have common rules and principles. The personnel should be aware of the common goal towards which the whole team is moving. If so, then individuals should communicate as effectively as possible in the process of work with each other. The principle of efficiency works only when each employee, within the framework of his duties, goes to a common goal with minimal force majeure and costs.

Specialists in the field of personnel management have long formulated the main aspects that allow organizing personnel management in an advertising agency correctly. This can be achieved by reducing the number of information errors and losses, increasing the level of job satisfaction to each member of the team, a decent system of motivation, and a clear distribution of responsibilities. Sometimes the chiefs manage to establish direct control of the processes - the manager personally participates in the work of the personnel. But it is difficult, time-consuming, and not always useful in a common cause. Some managers follow the path of building a cross-pattern of interaction, in which case employees communicate with each other, but under the supervision of the boss. Another successful scheme is the delegation of authority when the chief communicates only with the heads of departments, and they, in turn, control the activities of their subordinates. In any case, the leader must be aware of everything that is happening in his company.

Who is the developer?

Personnel management should be given special attention, especially in cases where the company is developing rapidly. Large flows of information, an influx of customers - all this requires clarity and smoothness in the work of each department. It's good if the boss manages to keep everything under control, avoiding the need to communicate with the employee and evaluate his results. It would take too much time. That is why the company USU Software system has developed a program for professional and effective personnel management in an advertising agency.

An easy-to-use and understandable system help solve the issue of clarity in the formulation of responsibilities and tasks to each member of the team, determine his powers, work schedule, calculate the number of hours actually worked, and demonstrate clearly the result of the work of departments and specialist, including freelancers. All managers, designers, screenwriters and copywriters, couriers, and other employees see their own plan, supplement it, and mark what has already been done. Nothing will be forgotten or lost - the program can promptly remind the manager to make a call or invite a client to a meeting. The designer receives a notification about the timing of the delivery of the layout, the technologist of the printing production receives accurate data on the circulation, the timing of its delivery.

Each of the personnel has clear spatial and temporal reference points. This gives certain freedom - everyone able to decide how to complete the task to meet the deadline and do his part of the work with high quality. Ultimately, this certainly affects customer confidence in the advertising agency and has a positive effect on profits.

Managers with USU Software able to have a single structured customer database. Creative workers involved in the advertising cycle receive competent technical specifications without distortion - the program allows attaching and transferring files of any format. The program keeps stock records, defines production processes, helps correct and competent logistics. The marketer and the leader see the effectiveness of each employee, the popularity and demand for entire areas of activity, which help them make reasonable and justified personnel and strategic decisions.

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When starting the program, you can select the language.

Who is the translator?

The financial director and accountant using the personnel management program track all financial flows, income, and expenses, to determine whether the costs of maintaining the team correspond to its return in the form of profit. The software promptly provides all reports and analytical making decisions on bonuses data, payroll, the work payment of attracted freelancers who work on piece-rate terms.

The software makes it easier to assess the effectiveness of your advertising, shows how rational the costs for it were. The analysis identifies problems in personnel management, the inefficiency of individual employees, mistakenly chosen paths and goals. When the teamwork is a single organism, there no rush jobs and emergency situations, and customers are more satisfied with the cooperation with the agency.

The personnel management program in an advertising agency automatically forms a single detailed client database with information about the entire history of cooperation with clients. This optimizes the activities of managers and marketers. A functional planner will allow you to plan working hours, calculate what has been done, and indicate what remains to be done. The software independently calculates the cost of orders according to the price lists available in the company. Calculation errors excluded. The system automatically draws up the necessary documents, contracts for the provision of advertising agency services, payment documentation, acceptance certificates, checks, and invoices.

Without the need for personal communication with the staff, the director able to see in real-time what the employees are doing, what they plan to do next, what is the personal effectiveness of each.

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Personnel management in an advertising agency