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Rating: 4.9. Number of organizations: 478
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Countries: All
Operating system: Windows, Android, macOS
Group of programs: Business automation

Product in a marketing system

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Quick transition.
What do you want to do now?

If you want to get acquainted with the program, the fastest way is to first watch the full video, and then download the free demo version and work with it yourself. If necessary, request a presentation from technical support or read the instructions.



Product in a marketing system - Program screenshot

Commercial activity brings the expected effect only with properly organized sales, but at the same time, it is necessary to understand that the product in the marketing system must meet certain characteristics, meet the current demand, and satisfy the needs of customers. According to the production of a new product or the provision of services to be competitive, they must comply with all the norms according to the generally accepted classification, possess properties that can meet the latest trends. The process of promoting an existing product and replenishing it with new items in the assortment carries a large amount of the advertising department's work. Before making such a decision, specialists need to thoroughly analyze the product, price, and sales policy, assess the common market and identify promising areas. Around the product policy, other forms of decisions are formed that relate to the conditions of purchase and methods of promotion to the final consumer. Product management in the marketing management system implies the organization of effective processes to promote the existing assortment, realizing that this is the result of the work of the team, and they must satisfy the needs of customers in various aspects, the classification of which means the desire of people to eat, dress, be healthy and have fun. Before choosing favor of a new direction, it is necessary to understand whether the products able to fully meet the stated requirements, whether the characteristics are suitable for this and other classifications. To facilitate the work of employees working in marketing, there are now many automation systems that can take over the processing and analysis of information, creating a unified order and structure. Entrepreneurs who have already appreciated the advantages of such management tools were able to reach a new level of sales and expand their business.

To those who are just considering switching to automation options, we suggest not wasting time looking for the perfect program, it simply does not exist, since each company requires an individual approach. Ready-made configurations only partially cover your requests, you need to pay attention to developments that can adapt to the specifics and existing orders of processes. USU Software system has a flexible interface, so it can easily enter any structure, helping employees to maintain document flow, solve various problems, make calculations and analyze the information received. The system creates compliance conditions with the declared requirements of the goods in the marketing system of the classification of goods, which is entered into the system base. The active use of the functionality of the USU Software program will allow you to develop an effective brand concept, product brand, think over the name, other parameters that help the consumer find and distinguish it from the entire range. Analysis and identification of the characteristics of commodity items become an important task in the implementation of the company's sales policy. Pre-configured software algorithms help in the management of marketing activities, automating the calculation, forecasting, and optimization of various indicators, checking compliance with the required classifications to further consider rational options and choose the most suitable one. Enterprise system software helps to resolve issues that are massive, typical, and regular.

The decision to launch a new product into production in the marketing system should be based on an assessment of the market and sales potential, the expected income, so it is necessary to conduct research, reconcile with classifications, and take into account the internal conditions of the organization. The main goals of the product policy include creating making profit conditions, increasing the total turnover, introducing goods, expanding market share while reducing production costs and risks while increasing the image. So, if we turn to the classification of goods in the marketing system, then it is important to divide them into consumer products and industrial purposes. Depending on this, the concept of sales and promotion is being built, products must be advertised to mass consumers or businesses in different ways, the stages and tools are radically different. Our program has all the necessary functionality to implement the project in the required context. To small enterprises, without a stable market position, the system for managing internal processes will allow creating new products due to the presence of a flexible structure. In the case of large companies that have found their niche in their activities, larger-scale processes are required, they are easy to automate using our development tools. Regardless of the size of the business, a new product in the marketing system will be introduced following all the rules and ultimately bring profit.

Who is the developer?

Akulov Nikolay

Expert and chief programmer who participated in the design and development of this software.

Date this page was reviewed:
2024-05-18

Providing flexible marketing management is possible due to the observance of the adaptation of the company to the market conditions and the ability to respond in time to emerging situations. Automation helps to correct forecasts and advertising project plans with a sharp correlation of parameters from the outside. The system becomes the main assistant for carrying out daily duties and implementation of large campaigns, examining the general dynamics, the current state of affairs, displaying ready-made forms in the form of reports. An integrated approach makes it possible to respond promptly to fluctuations in the external environment of the economy. The development of a new product is based on the results of a large study. The most important thing is that the system configuration of the USU Software with a wide range of options remains easy to use, and the implementation and configuration carried out by our specialists either directly at the facility, or remotely, which is especially valuable for geographically remote offices. Thanks to product management in the marketing management system, using the software, you can achieve the planned sales volumes in the planned time frame and increase your level in a competitive environment.

An obvious advantage of the USU Software application the ability to take into account the individual needs of a particular organization, the specifics of doing business. The system solves informational issues of the advertising department, automates the filling of documentary forms, and helps to analyze all performance indicators. The task of filling the system for the operational, strategic planning of advertising, information of management accounting is solved automatically. A simple and intuitive interface establishes high-quality data exchange between employees, departments, and branches of the organization. A comprehensive marketing platform provides advertising service employees with the required level of information and analytical support, including planning. The platform has a set up convenient structure of electronic storage modules, based on the applicable classifications, users will be able to add fields for additional analytical features.

The advantages of our system include the simplicity of the terminology used in the interface, designed for users without special skills. A product in the marketing system, the classification of goods becomes a production unit that can be studied according to various parameters in a few minutes. Employees of the company have at their disposal effective tools for planning marketing processes, including sales forecast, budget for the promotion, and implementation of projects.


When starting the program, you can select the language.

Who is the translator?

Khoilo Roman

Chief programmer who took part in the translation of this software into different languages.

Choose language

Thanks to the automated format in management, it becomes easier for an enterprise to identify its strengths and weaknesses in advertising policy and make adjustments. Information from other applications can be quickly transferred to the USU Software database using the import option, the reverse process is also possible by exporting.

To protect the databases from loss in case of force majeure situations with equipment, we have provided the ability to back up, the frequency is configured in the system.

The USU Software platform is not demanding on system parameters, so it can be installed on almost any computer.



Order a product in a marketing system

To buy the program, just call or write to us. Our specialists will agree with you on the appropriate software configuration, prepare a contract and an invoice for payment.



How to buy the program?

Installation and training are done via the Internet
Approximate time required: 1 hour, 20 minutes



Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!




Product in a marketing system

The scalability of the application allows expanding the package as needed, for example, when opening a branch. In case of prolonged inactivity at the workplace, the account is automatically blocked, protecting it from access by unauthorized persons. The system can be integrated with the company's website, this option is supplied as an additional extension when ordering.

Each purchased license contains a bonus as a gift: two hours of technical support or user training, to choose from!