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Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Optimization of advertising business

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  Who is the developer?

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Conducting your advertising business optimization helps you take your business to a whole new level. Competition is fierce in the advertising market. There are a huge number of companies, large and small, that offer themselves as performers. Among them, many have their own production base - printing houses, design studios. Some small intermediaries place their orders with larger partners. Regardless of how big a business is, its optimization is a necessity, without which it will be almost impossible to survive in a tough competitive environment.

The main problem of the modern advertising business is the difficulty of attracting new customers. Society is fed up with advertising as such, but even without it, no company can survive. That is why the heads of enterprises, factories, trade organizations in the sea of proposals are looking for only those that do not require large expenditures. At the same time, serious requirements are put forward for advertisers - accuracy, efficiency, fulfillment on time, attentive attitude to the wishes and ideas of the client, creativity.

To prevent the business from becoming unprofitable, the head needs to carry out optimization. Even in a well-functioning mechanism, there is always something to improve. The optimization process should not be a one-time action, but a daily systematic activity. Only in this case, you can count on a positive result.

Optimization should be understood as a set of measures aimed at revising costs and incomes, the effectiveness of advertising tools. Not to do without personnel decisions. In this area, people decide a lot. Sales managers and specialists must more effectively attract new customers and properly build relationships with old ones so none of the partners abandons further cooperation. But most advertising agencies and printing companies, design studios, and image agencies do not have a large staff, so each of these employees has a lot of responsibilities - making calls, meetings, concluding contracts, discussing project details - all this requires a lot of self-organization.

In practice, even an experienced manager makes mistakes, because a large volume quickly leads to fatigue and inattention. As a result, an important client for your business remains forgotten, orders are executed with errors, not on time, delivered to the wrong place and in the wrong way, and the business suffers losses. The lost profit per tenth, according to statistics, consists precisely of annoying routine personnel mistakes.

Who is the developer?

Optimization and control at every stage of the advertising business is the only way to achieve success. You can argue - you can't put a controller to every manager or courier! This is not required. The USU Software system company has developed an application that takes over all the functions of optimization, control, and analysis. The manager is able to systematically receive detailed analytical reports on the performance of each employee individually and for entire departments. The reports show whether the company's expenses are reasonable, whether they are paid off by the existing profit.

The software helps the advertising business at any stage - with the help of development from the USU Software, you can establish a clear interaction between different departments. Each employee able to plan his time more carefully, not forgetting about the main task. You will see the personal effectiveness of each.

Sales specialists receive a convenient and constantly automatically updated customer database. It reflects not only contacts but also the entire history of the customer's interaction with the company. A convenient planner makes it possible to mark in the program not only the work done but also the planned one. If the manager gets tired and forgets something, the program always reminds him of the need to fulfill this or that goal.

Within the framework of optimization, creative workers begin to receive instructions not in words, but in the form of clear and well-formed technical specifications, to which all the necessary files are attached. Workers in the production department and warehouse see how much materials are left at their disposal, and also receive a warning from the software that the required raw materials are running out. As a result, work on the order not stop just because the paint, paper, the banner fabric has run out.

The optimization also affects the finance department. The accountant is able to visually see all the movements of funds through the accounts, as well as those with arrears in payment from one or another customer. The auditor quickly is able to conduct an assessment, since he receives all the necessary reports and statistics within a few minutes.

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When starting the program, you can select the language.

Who is the translator?

The advertising business is a very fragile mechanism that requires a competent and correct approach at any stage of activity. It is unlikely that at least one person on the planet can remember everything and keep every detail of the team's work under vigilant control. Hence, a reasonable decision would be to entrust business optimization to a single information space that does not get tired, does not make mistakes, does not suffer from prejudice, but at the same time provides the most objective information so that the leader and marketer can make well-thought-out management decisions.

The system from the USU Software form a single client base. Its absence is the weak point of many sales departments. The optimization program contains a work plan for each manager, and thus no goal missed, no client left unattended. The calculating order time is reduced and errors in the calculation are eliminated. The software for the advertising business independently makes the necessary calculation based on the existing price lists.

The optimization affects the paper routine - paperwork is possible automatically. Contracts, order forms, acts of work done, payment documentation, including fiscal documentation, generated without errors. People who previously spent working time on these routine duties able to do more important things.

The head of the advertising business able to track the effectiveness and employment of each employee. This is important not only for making personnel decisions about dismissal or promotion but also automatically resolving the issue of bonuses.

The interaction of employees of different departments with each other becomes faster and more efficient. The transmission of information becomes more efficient, its details are not lost or distorted.

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Also you can order custom software development

If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Optimization of advertising business