Rating: 4.9. Number of organizations: 658

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Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

Controlling the marketing plan

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Controlling the marketing plan is one of the most important tasks of a modern manager and promotion specialist. A marketing strategy can be either short-term or long-term. But in any case, each of its stages must be carried out in a timely manner. The company's specialists must know exactly who their work is focused on, what their target audience wants, and keep abreast of the latest innovations and achievements in the market of relevant services. It’ll also be useful to understand your position in comparison with the position of competitors.

Everything changes too quickly, and sometimes it requires adjusting plans, making quick and correct decisions. That is why control of each point of the development strategy is needed. It is important for successful marketing that monitoring is carried out regularly and continuously, and not from time to time. This helps to see whether the organization is going in the right direction, whether it succeeds in achieving its plans, and whether customers are satisfied with the cooperation with it.

Even if the marketer has a brilliant education and extensive work experience, and the director of the organization embodies all the talents of the leader, it is not easy to control every stage of the marketing plan. It is too difficult for a person to keep several urgent tasks in his memory at once. If the company is large, then its multitasking is obvious. Several departments, many individual employees are usually involved in the implementation of a marketing plan, and the final result depends on the effectiveness and personal effectiveness of each.

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Specialists in the field of management are well aware of what financial losses the notorious human factor can lead to. The manager forgot to call back an important client, the deal with which is extremely important to the organization. Employees of two different departments did not understand each other correctly when transferring information, as a result, the order was completed in the wrong time-frame, in the wrong quality. The leader did not have time to control every link in this chain, and the result was disastrous. The marketing plan has been cooked. All situations are familiar to everyone. They form the company's reputation and directly affect its financial position.

Professional control of marketing helps to ensure the program developed by USU Software. A smart accounting system collects all the information, analyzes the work of the team and the loyalty of customers, while not a single detail is missed, lost or distorted. Control is carried out at every stage of the plan at all levels. The program promptly reminds each employee of the need to do something important as part of their duties, the manager or marketer be able to track the work of not only entire departments but also each member of the team individually.

The control program generates reports, statistics, analysis. They’ll show which areas of work turned out to be promising, and which ones are not in demand yet. This makes it possible to adjust plans, eliminate errors and miscalculations in a timely manner, and plan future plans. Different departments and employees are able to interact more efficiently within a single information space. This speeds up the workflow, improves the quality of the product or service, helps attract new partners, and maintains a reputation for being a committed and responsible organization.

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The manager should be able to see not only the steps to achieve the marketing plan but also all financial flows — income and expense transactions, own costs for the functioning of the team, the state of storage facilities, logistics in real-time. Thus, control is fully automated, while key decisions are still left to people that work at your enterprise.

The marketing control program automatically forms a single customer base. It includes not only contact information but also the entire history of orders and calls for each individual client. Specialists of the sales department will be able to make more profitable personal offers to regular customers. If you integrate the software with telephony and the website, each client can feel important and exclusive. The manager will see exactly who is calling, and, having picked up the phone, immediately address by name and patronymic. This usually surprises the interlocutors and increases their loyalty. Integration with the company's website enables each customer to see the stages of the execution of his project or order, delivery in real-time. All this will contribute to the fulfillment of the marketing plan.

A functional planner will help employees manage their time correctly, plan the necessary things without forgetting anything. The director is able to control all the processes at once and at any time will be aware of what this or that employee is doing, what is planned for him next.

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If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

Controlling the marketing plan