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Operating system: Windows, Android, macOS
Group of programs: Business automation

Software USU

CRM of a flower shop

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The flower shop business is notable for its beauty, due to its main activity, but at the same time, it cannot be called as light and beautiful as flowers. In this area, in principle, as in any other, there are nuances and difficulties, which are primarily associated with the short shelf life of the main material and the need to maintain a constant turnover. There is no such opportunity as in shops to put a tin can on the shelf and it can stand there for almost a year and wait for the buyer, the owners of the flower shop understand that only fresh bouquets can be sold. The main thing here is to create a well-thought-out structure for each stage, keep competent records, form a control scheme for customer relations, the so-called CRM system.

This issue is especially relevant during peak, holiday periods when the shop employees are exposed to a workload that is many times higher than the usual work shift. On such days, there is a huge number of calls, the flow of which is problematic to cope with, because you need to fill out an application in accordance with all the requirements, and this takes a certain amount of time, and in parallel, many more clients come, and a situation with a loss of profit, confusion, and chaos that requires bringing to order. The flower shop CRM system and full automation of processes is exactly the optimal way out that will allow entrepreneurs to conduct their business in a structured way, attracting potential customers and coping with the increased workload, easily and simply.

With the introduction of automated CRM software to the flower shop, you can achieve constant growth of the client base. After all, when employees can see the history of interaction with the customer, their preferences, and the price range of possible purchases, they will be able to offer the best option for the bouquet. Even if the manager leaves work, the accumulated base and stories will be saved within the program, thus, any new user will quickly be able to join the organization's affairs and continue communication at the same level. This opportunity is provided by our software platform — the USU Software. It will not only take over the entire CRM service but will also help the management to regulate and monitor the quality of work performed for each flower seller, encouraging the most productive ones.

And by means of a functional tool for monitoring working hours, it will establish accurate time indicators for the performance of a specific task, distributing the workload evenly among all employees. The ongoing CRM service for flower shops has the ability to assign a fixed discount amount to the customer, which will be automatically taken into account when re-applying. There is a module in the application to help you control the flower delivery service. The manager will be able at any time to determine the free courier or the location of the one who has already gone to the address.

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The USU program also provides a module for preparing reports, management, financial, by many parameters, for the required period, which will be very necessary for the analysis of cases, for flower business owners. Based on the results of the reports received, it is easy to determine the operating costs and profits for each shop. And on the basis of this information, it is much easier to draw up a further development plan. In the ‘Modules’ section, the personnel will be able to draw up all the required documentation, most of which the software will fill in automatically. The automated view of the CRM system will help to significantly save time on working with information, as all information is interconnected, and the context search function will facilitate the process of finding data. Additionally, we thought about the possibility of sending mailing by various methods, such as SMS messages, voice calls, e-mails. Instant informing of the clientele about the upcoming discount and ongoing promotions, will affect the increase in their level of loyalty and an increase in the number of orders for flowers and bouquets.

Flower shop CRM automation and software investment will pay off very soon. As a result, your employees will be able to quickly receive and work with information, and it will become much easier for the management of a flower salon to keep records and identify weak points and respond in time. But, nevertheless, it is worthwhile to understand that the implementation of CRM will not become a panacea for problems, it is just a tool that must be used correctly by each user, record the reason for the client's request, set and execute financial plans, use the reminder function, fill out the required papers, draw up daily financial reports. And only with constant and correct input of information can the desired effect be achieved. As the practice and experience of our customers' shows, with the correct use of the potential of the CRM program, they were able to significantly expand the base of active clients within a few months. In addition to the already listed advantages of our application, automation helps to reduce the likelihood of errors, and therefore reduce the risk of financial losses.

The CRM system keeps track of the realized sales, both in general numbers and detailed by specific types of flowers, which will help to see the position of the company in the context of the real profit of the flower shop. The arrival of the goods is recorded in the database, in accordance with the established procedure and the norms of documentary registration, you can always track the delivery date and sales dates by color. Based on this information, it is much easier to plan subsequent deliveries by increasing the quantity of a particular variety for which there is an increased demand. You can learn this and much more yourself, in practice, by downloading the demo version, which we distribute for free. And if after you still have some incomprehensible moments, then contacting us by contact numbers, our highly professional specialists will advise on the issues that might arise!

Our CRM system for a flower shop will monitor warehouse stocks, if a shortage of material and consumable resources is identified, it will immediately display a corresponding message on the screen.

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When starting the program, you can select the language.

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Setting up pricing algorithms is laid at the very beginning, after the installation process, based on the internal policy of the flower shop. The management will receive completed, full-fledged reporting on the movement of the goods being sold.

In the USU Software is a CRM platform, the calculation of the cost of a bouquet is configured based on its content, type of flowers, consumables, and wrapping materials.

Inventory will become much easier due to the integration of the program with equipment, data collection terminal. Let’s see other benefits that our program can offer to your flower shop.

The transparency of managing the activities of flower shops is achieved thanks to a functional analytical unit built into the CRM unit. Monitoring the work of the delivery service will help regulate the activities of couriers, their schedules, and set the current employment status of each of them.

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If you have special software requirements, order custom development. Then you won’t have to adapt to the program, but the program will be adjusted to your business processes!

CRM of a flower shop